Greensburg, PA Marketing Consultant - Marketing Tools to Improve your Business
Content Creation - Website content that converts
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- Category: Marketing
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- Robb Luther,
- Hits: 1400
Developing Website Content That Converts
Content may be king but content for the sake of content is crap and will hurt your conversion rate. Reuben Yau recently wrote a topic on content creation that was very on point. If you have time to test, test away. You can learn a lot from testing. If you can't... don't want to... or whatever other excuse you have, err on the side of conversions. you can create content that is SEO friendly AND user focused. Sure, you may not get the traffic of truely optimized content, but would you rather have a hundred visitors with a 10% conversion rate or a thousand visitors with a 0.5% conversion rate?
This is why testing is so critical for the success of your website. If you had an employee doing work for you, wouldn't it be important to know how effective they got their job done? The exact same thing applies to your website. Even more-so, because your website is working for you 24 hours a day.
How long will your Google Penalty Last?
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- Category: Internet Marketing
- Published Date
- Robb Luther,
- Hits: 1652
Google Manually "Corrects" JC Penny's Link Whoring
Link Whore - Noun:
One who will do anything to get
links for their sites
There she was, naked as a Jay bird with links buzzing around her like flies, and Google slapped her down. Slapped her down real good.
I saw the article on Facebook, thank you Dana Todd. It was very interesting but an all to common story. Company hires SEO. SEO buys a few (thousand... million?) links. Company gets reported. Google Slaps down company. Company says, "It wasn't me!". Company fires SEO. Company says, "We didn't need your rankings anyhow! They didn't give us that much business!" etc. etc. etc. Read the article if you want the details:
Lets get sociable! sociable!
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- Category: Internet Marketing
- Published Date
- Robb Luther,
- Hits: 1018
Social Media Marketing
Yes, it is a social world and really always has been. Word of mouth has always been the preferred method of communication and is the most valued marketing method.
Google and Facebook will be duking it out in the coming years to digitize that word of mouth marketing in the realm of search engine results. Google's new +1 experiment is a big step toward socializing its search engine results.
If you are trying to build a website to marketing your - whatever you are marketing - you need to take social marketing into heavy consideration.Google is starting to move more and more toward social influence in their SERPs by accounting for user interactions, tweets and other social measures. If you are trying to build a website to marketing your - whatever you are marketing - you need to take social marketing into heavy consideration.
