Developing Website Content That Converts

Content may be king but content for the sake of content is crap and will hurt your conversion rate.  Reuben Yau recently wrote a topic on content creation that was very on point. If you have time to test, test away.  You can  learn a lot from testing.  If you can't... don't want to... or whatever other excuse you have, err on the side of conversions.  you can create content that is SEO friendly AND user focused.  Sure, you may not get the traffic of truely optimized content, but would you rather have a hundred visitors with a 10% conversion rate or a thousand visitors with a 0.5% conversion rate?

This is why testing is so critical for the success of your website.  If you had an employee doing work for you, wouldn't it be important to know how effective they got their job done?  The exact same thing applies to your website.  Even more-so, because your website is working for you 24 hours a day.