More website traffic is great, but…
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- Category: Internet Marketing
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- Robb Luther
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Is website traffic what you really need to be your top, number one, highest priority?
Increasing website traffic is certainly not ALL you need to be focusing on.
Let’s assume your website is getting 100 visitors a month and you have a 70% bounce rate (people who pretty much leave immediately). That leaves 30 visitors a month that visit at least two pages of your website. 30 people out of 100 searching for your product actually look to see what you have to offer. I call those 30 visitors your Effective Visitors.
Your effective visitors need to perform an action on your website so you can measure how successful your website is. These actions are typically called "Calls to Actions" and you use Goals in your analytics package to measure them. Here are instructions on how to setup Goals in Google Analytics.
Calls to Action - Tell you visitors what to do. "Buy Now" - "Register"
Maybe your website converts pretty well. 5% of your visitors convert a goal you have setup. They buy something, sign up for your newsletter or fill out a form. They do something that makes you consider them a successful visitor. So we have 100 visitors: 30 who browse the site and 5 who convert your call to action.
So we have 5 conversions per 100 visits.
Lets get sociable! sociable!
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- Category: Internet Marketing
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- Robb Luther
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Social Media Marketing
Yes, it is a social world and really always has been. Word of mouth has always been the preferred method of communication and is the most valued marketing method.
Google and Facebook will be duking it out in the coming years to digitize that word of mouth marketing in the realm of search engine results. Google's new +1 experiment is a big step toward socializing its search engine results.
If you are trying to build a website to marketing your - whatever you are marketing - you need to take social marketing into heavy consideration.Google is starting to move more and more toward social influence in their SERPs by accounting for user interactions, tweets and other social measures. If you are trying to build a website to marketing your - whatever you are marketing - you need to take social marketing into heavy consideration.
Three tip to improving website traffic for free
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- Category: Internet Marketing
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- Robb Luther
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Get off your tuchas and get some website traffic...
...3 ways to increase traffic to your website.
Everyone wants more target visitors hitting their website. So if you have nothing to do today, here are a few tips to help get traffic to your website.
How long will your Google Penalty Last?
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- Category: Internet Marketing
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- Robb Luther
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Google Manually "Corrects" JC Penny's Link Whoring
Link Whore - Noun:
One who will do anything to get
links for their sites
There she was, naked as a Jay bird with links buzzing around her like flies, and Google slapped her down. Slapped her down real good.
I saw the article on Facebook, thank you Dana Todd. It was very interesting but an all to common story. Company hires SEO. SEO buys a few (thousand... million?) links. Company gets reported. Google Slaps down company. Company says, "It wasn't me!". Company fires SEO. Company says, "We didn't need your rankings anyhow! They didn't give us that much business!" etc. etc. etc. Read the article if you want the details:
