Let’s Build Amazing Customer Journeys
I’m a content marketing consultant at PIC who helps B2B companies design customer journeys that actually work. From first touch to long-term loyalty, I build strategies and stories that guide your audience, create trust, and turn interest into measurable growth.
The Hero Mission Strategy
Guide your customers like Heroes, not prospects.
Build journeys that drive growth.
Hero Mission Strategy helps you transform your marketing from transactional to transformational. Instead of pushing prospects through a funnel, you learn to guide your customers like Heroes on a mission, with your brand as the mentor and guide.
Through structured frameworks like Hero Building, Mission Mapping, Story Building, and the #1 Page, you’ll uncover what your audience truly wants, align your message to their desired outcomes, and create content that drives growth through clarity, empathy, and purpose.
Business Insights
Purpose, Missions, and Focus
Everybody at the office probably gets sick of me talking about Heroes, Missions, General Purpose, and all of that fun stuff because I find it applicable to practically every conversation that I’m in. It’s like beating a dead horse. I am 97% sure. That…
Companies I want to analyze
BlockbusterWith the advent of the internet, goliath companies failed to adapt. I asked ChatGPT to make me a list in a second that would normally have taken me hours. Of course, I would need to thoroughly vet this list and make sure it’s accurate, but I was not…
Ideal Customer Profiles vs Buyer Personas vs Heroes
I have a habit of using the ideal customer profile and buyer persona interchangeably, but they are different. Also, Heroes and Buyer Personas are distinct. Let’s dig in. Ideal Customer Profiles (ICPs) An Ideal Customer Profile is a detailed description of the type of…
A Customer Journey Content Marketing Strategy
Content isn’t king; thought leadership is king. In order to provide thought leadership, you must provide value that instills authority and trust. According to Forrester, 60–70% of content created by B2B marketing organizations goes unused. This highlights a few…