Let’s Build Amazing Customer Journeys
I’m a partner and content marketing consultant at PIC who helps B2B companies design customer journeys that work. From first touch to long-term loyalty, I build strategies and stories that guide your audience, create trust, and turn interest into measurable growth.
PIC – Walk with you marketing.
A marketing partnership that actually works.
PIC helps you move beyond random acts of marketing. We align your brand, content, and strategy around a clear mission that connects with your customers and drives measurable growth.
Through proven frameworks like Hero Mission Strategy, and North Star Planning, you’ll uncover what your audience truly values, focus your message on outcomes that matter, and build systems that make growth predictable instead of accidental.
Walk with PIC. Build with purpose. Grow with confidence.
The Hero Mission Strategy
Guide your customers like Heroes, not prospects.
Build journeys that drive growth.
Hero Mission Strategy helps you transform your marketing from transactional to transformational. Instead of pushing prospects through a funnel, you learn to guide your customers like Heroes on a mission, with your brand as the mentor and guide.
Through structured frameworks like Hero Building, Mission Mapping, Story Building, and the #1 Page, you’ll uncover what your audience truly wants, align your message to their desired outcomes, and create content that drives growth through clarity, empathy, and purpose.
Business Insights
Will we even need a drill? Or will AI give us the quarter inch hole?
In 1960, Theodore Levitt gave us a mental model that should have saved every company in the world. He famously noted that people don’t want to buy a quarter-inch drill; they want a quarter-inch hole. He pointed to the railroad tycoons of the time as a cautionary tale….
Mission Aligned, ROI Driven Content Calendars
As an owner, you’re used to making strategic investments and expecting a clear return. Yet, when it comes to content marketing, the P&L often tells a frustrating story. You approve the budget, the team gets busy, articles are published, and social media is active, but t…
Purpose, Missions, and Focus
Everybody at the office probably gets sick of me talking about Heroes, Missions, General Purpose, and all of that fun stuff because I find it applicable to practically every conversation that I’m in. It’s like beating a dead horse. I am 97% sure. That being said, I…
Companies I want to analyze
BlockbusterWith the advent of the internet, goliath companies failed to adapt. I asked ChatGPT to make me a list in a second that would normally have taken me hours. Of course, I would need to thoroughly vet this list and make sure it’s accurate, but I was not afraid…