Bootstrap Marketing for Small Business

Bootstrap Marketing for Small Business

How to: Bootstrap Marketing Small Business Marketing Guide - What you need to get started. Written for the frustrated business owner. This article will help you get a game plan together for your small business marketing efforts.  Its designed to be a self-start...
Kmart Can Ship My Pants!

Kmart Can Ship My Pants!

Ok, this marketing campaign made the ranks of my monthly #CoffeeBreak category! I secretly root for K-Mart.  It is the department store of my childhood and I always loved going in there. However, in today’s world I go into K-Mart and it just looks… bad....
Bumper Sticker Marketing

Bumper Sticker Marketing

It is amazing how bumper Sticker slogans have run rampant in society and how hungrily they are consumed.  Look at Politics.  I am 100% certain entire speeches are designed to coin one or two bumper sticker phrases that can then be chanted by acolytes and consumed by...