B2B Strategy
Positioning, demand, growth systems, and making better strategic choices.
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INSIGHT FOR THE ROAD AHEAD
The Field Journal
Twenty-five years of lessons about B2B growth, customer progress, useful marketing, and the questions worth asking next.
Customer Journey
Understanding progress, removing friction, and designing experiences people trust.
HMS in Practice
Practical applications of Hero Mission Strategy for marketing and leadership teams.
LATEST NOTES
New thinking, plainly stated.
JULY 18, 2026 · B2B Strategy
You Can't Read the Label From Inside the Jar
JULY 18, 2026 · B2B Strategy
The Growth Roadmap
JUNE 17, 2026 · B2B Strategy
Manufacturing Marketing Strategies - Do This First
MARCH 16, 2026 · Business Growth
AI Compounds the Dunning Kruger Effect
FEBRUARY 28, 2026 · Perspective
Will we even need a drill?
NOVEMBER 13, 2025 · Customer Journey
Mission Aligned, ROI Driven Content Calendars
THE FREE HERO MISSION DIAGNOSTIC
Stop guessing where the journey breaks.
Define your buyer's mission, score your #1 page, and find the holes where good customers fall through.
Take the Diagnostic →About five minutes. No sign-up to begin.